2 years ago


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Often provocative, always creative: meet graphic designer Stefan Sagmeister | The British woodcrafters bringing a new dimension to an age-old skill | Sample Paul Pairet’s Michelin-starred culinary delights in Shanghai | See how Iris van Herpen is redefining fashion technology | Time-travel to the futuristic city of Seoul

WELCOME Creativity is

WELCOME Creativity is everywhere. It drives progress. And it is the mutual and unwavering passion for this creative spirit that helps forge the connection between Jaguar and its customers. That's why this issue of The Jaguar, brimming with bold stories from a dazzling, diverse world, celebrates creativity in all its forms. Meet celebrated designer Stefan Sagmeister who has made an art form out of clever provocation, plus visionary 3D-printing fashion designer Iris van Herpen and Paul Pairet, a finedining maestro at the peak of his powers. Learn about free-thinking woodcrafters and creators of electric aircraft with plans to revolutionise air transport, and find out why Seoul is ahead of its time. Felix Bräutigam Chief Commercial Officer, Jaguar Alongside, journey to Finland with the all-electric Jaguar I-PACE, a revolutionary car at the vanguard of automotive creativity. See the graceful style of a classic Jaguar XJ through a fashion photographer's eyes. Revisit the then world's fastest car, the breathtaking Jaguar XJ220, 25 years on. And there's lots more thrilling innovation from around the world. Enjoy the issue – we certainly enjoyed creating it. 4 THE JAGUAR





JAGUAR MAGAZINE celebrates creativity in all its forms, with exclusive features that inspire sensory excitement, from seductive design to cutting-edge technology.

The latest issue features a range of inspiring people: from Luke Jennings, creator of Villanelle, one of the most interesting television characters in recent times, to Marcus Du Sautoy, who ponders whether artificial intelligence is on the brink of becoming creative. Out on the road, we visit the US to explore the foodie heaven of Portland in a Jaguar I-PACE, take a Jaguar XE to the south of France to get a photographer’s viewpoint of the charming town of Arles, and much more.

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