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In this issue we return to top level motorsport but not in a conventional way, and by doing so accelerate the development of our electric powertrains. In tandem, we introduce our Jaguar I-PACE Concept vehicle - a revolutionary new model available to reserve now for delivery in 2018.

TRAVEL But back to those

TRAVEL But back to those lobsters. The picturesque village of Hälleviks strand is 53 miles from the center of Gothenburg. It’s here where Anders Cronwall got away for good in 2004 to fish for lobsters—a labor of love. “It’s an expensive hobby,” he grins as we empty lobster pots in the cold Skagerrak. Only crustaceans measuring 3 inches are caught: anything smaller is able to escape. “Lobsters this size are at least ten years old,” explains Anders. “Berried” females, those holding eggs, must be returned. Yet the first catch in late September always fetches a huge price at auction. This year, a single lobster weighing less than 2.2lbs was sold for 20,000 SEK (,200). The distinctive red fishing huts of Hälleviksstrand attract visitors from around the world, not just from Gothenburg. Many stop at Sjöbod, a café on the waterfront run by Anders’ wife Mia. In summer, food is served outside on rustic wooden tables, and the interior is decked with old fishing gear, flower pots and embroidered table cloths. In October Mia serves Anders’ fresh lobster at weekends. “We love early autumn,” she says. “It’s why we’re here.” Twelve years ago they left the city for a quieter life by the sea. Ironically, it’s a serenity they only find when the city crowds have left. “The sheer numbers who find their way here can be overwhelming,” says Mia. “We have people lining up on weekends.” Less than a mile away, sportswear designer Johan Buskqvist and his partner Marcel van der Eng have turned an old factory into Lådfabriken, a stylish B&B with magnificent views across the Skagerrak Sea. “I love watching the sunset move across the horizon as the seasons change,” says Johan, whose family has lived in the area for five generations. “This is a beautiful place that we want to share with everyone.” Open all year, the pair teamed up with local restaurants and activity centers to attract more off-season guests, and the peace makes exploring this area outside the summer peak rewarding. If getting away means giving your heart a workout as well as giving your mind a clear-out then you’ll appreciate the sheer flexibility of the F-PACE. All-Wheel Drive is pretty-much essential in this part of the world, but it’s easy to underestimate its appeal in warmer climates. It’s empowering, engendering a sense of security and freedom, that you really can navigate the road less traveled. Sitting up higher than normal helps too, especially when there is this much to see. That it does all this without forgetting where it’s come from and that it shares its first name with some of the most gorgeous cars of all time only cements my respect for my weekend companion. This is not just a very beautiful car, but a fiercely practical one also; bikes, boats, boards can all be accommodated if required. Moreover, and don’t just take my word for it, an awful lot of people more expert in these things than me have described the F-PACE as the sports car of SUVs. I love WHERE TO STAY GULLMARSSTRAND HOTEL is a modern Scandinavian seaside hotel in Fiskebäcksskil specialising in outdoor activities, food and local driving and the stark delicacies and offers unrivalled views. landscape and muted colors, broken LÅDFABRIKEN B&B up by the vivid reds Stylish seaside accommodation of the boat huts and just south of Hälleviksstrand, farmhouses inland. Orust. Beautifully decorated rooms reflecting owners Johan Buskqvist Combined with the and Marcel van der Eng’s inimitable lack of traffic, the style and sense of humour. journey across the magnificent Tjörn Bridge is a truly magnificent drive. Fiskebäcksskil lies further along the coast. Like many of the Bohuslän fishing communities it made the transition to upmarket seaside resort in the early 20th century. Traces of wealth and old city money remain in the white-painted villas with magnificent verandas that overlook the harbor. On the water’s edge is the Gullmarsstrand, an airy and comfortable hotel which blends into the coastline. “Most of our activities are linked to the sea, fresh air and getting outdoors. The real draw is the location,” says CEO Maria Kjellson. Sea kayaking, rock climbing and fishing expeditions are popular, along with cycling and hiking around the island. Lobster safari packages are offered throughout the season, an opportunity to catch your own dinner. I’d been to sea already on Anders Cronwall's lobster boat so I went for a run along the coastal path in the crisp autumn air, followed by a sauna and a soak in the outdoor hot tub. Dinner is a four-course lobster menu, of course, but the vegetarian options are beautifully cooked and presented. I woke the following morning, climbed into the F-PACE and headed to the island of Tjörn and the Nordic Watercolour Museum. Housed in a seafront building designed by Danish architects Niels Bruun and Henrik Corfitsen, the museum boasts an impressive collection including Salvador Dalí and Louise Bourgeois, and Swedish painters Elsa Beskow, Anders Zorn and Lars Lerin. At the museum’s restaurant and café, Vatten, lunch was poached plaice with artichokes, or parsnip with goat’s cheese and hazelnuts. For dessert, I couldn’t resist the parsnip ice cream with peaches pickeled in honey—not something I was likely to see on a menu again. The minimalist landscape surrounding the museum— barren rocks, steely-grey water and a pale sky—is almost a parody of Scandinavia. But its fierce drama has been an inspiration for actors, musicians and writers. Ingrid Bergman spent her summers here before heading back to the city: in her case, Rome and Los Angeles. Too soon, it’s my turn to do the same. Having a car that you always look forward to getting into makes the drive back to Gothenburg easier. And in five days, you can leave it all behind again. 60 THE JAGUAR

“THIS IS A BEAUTIFUL PLACE THAT WE WANT TO SHARE WITH EVERYONE” JOHAN BUSKQVIST Johan Buskqvist and Marcel van der Eng welcome you to their stylish B&B (above). Perched on the stark, grey rock, the vivid reds and whites of Kristineberg‘s dwellings are a playful splash of color in an otherwise dramatic stretch of coastline THE JAGUAR 61

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JAGUAR MAGAZINE celebrates creativity in all its forms, with exclusive features that inspire sensory excitement, from seductive design to cutting-edge technology.

The latest issue features a range of inspiring people: from Luke Jennings, creator of Villanelle, one of the most interesting television characters in recent times, to Marcus Du Sautoy, who ponders whether artificial intelligence is on the brink of becoming creative. Out on the road, we visit the US to explore the foodie heaven of Portland in a Jaguar I-PACE, take a Jaguar XE to the south of France to get a photographer’s viewpoint of the charming town of Arles, and much more.

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