2 years ago

The Jaguar - Issue 2

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In this issue, we introduce a fresh new addition to the Jaguar family with the launch of the E-PACE. F1 racer Romain Grosjean reveals his passion for Jaguar while the Panasonic Jaguar Racing Team gives an insight into their preparations. Plus, we get to grips with the fast-paced sport of drone racing and spend a unique day with the XF Sportbrake.


INTERVIEW TIME LORD Jean-Claude Biver is known for his exceptional drive and headturning creative strategies. The Jaguar caught up with the colorful CEO and enfant terrible of the watch industry for a talk about his inspirations – and why watches need a soul WORDS: Michelle Mussler PHOTOGRAPHY: Dirk Bruniecki Jean-Claude Biver is the grand provocateur of watchmaking, the man who has brought luxury goods manufacturer LVMH’s watches – big brands with decades of heritage behind them like TAG Heuer – back onto the wrists of major celebrities. At a time when people are looking to the smartphones in their pockets rather than the watches on their wrists to tell the time, Biver has managed to not only maintain the company’s watch business, but grow it. While competitors saw their sales drop by 15% in 2016, TAG Heuer saw turnover rise by an impressive 12%. Like a finely-calibrated watch, Biver has no plans to slow down. He wakes up at 3am and regularly puts in 80-hour weeks in pursuit of timepiece perfection. But how does he do it? We sat down with the creative genius in Basel, the watchmaking capital of the world, to find out. As part of his strategy for the new TAG Heuer Modular 45 smartwatch, Jean-Claude Biver decided to bring the entire production back in-house. To do so, he built a completely new manufacturing facility at the TAG Heuer headquarters in La Chaux-de-Fonds, Switzerland Mr. Biver, you’ve been doing this for 40 years, and at the age of 68 you’re sending out emails at a time most people are fast asleep. What motivates you to keep going? Passion, pure and simple. Without it I would have retired years ago. If the job wasn’t fun, I would have long since packed up and marched off to the North Pole or Bhutan. 40 THE JAGUAR

An eye on the future: With a knack for seeing where the industry is heading before anyone else, Mr. Biver has achieved remarkable results all the way through his career THE JAGUAR 41



THE JAGUAR #05 Magazine


The Jaguar magazine celebrates the art of performance with exclusive features that inspire sensory excitement, from dynamic driving to seductive design and cutting-edge technology.

Led by an exclusive and insightful interview with unconventional actor and Jaguar campaign star Eva Green, this issue is full of Jaguar spirit. See the Jaguar XE 300 SPORT and XE SV Project 8 unleashed on the volcanic slopes of Sicily, go behind the scenes of setting two world records, look ahead to the Jaguar I-PACE eTROPHY Championship season debut, learn the secrets of thrill-making from three renowned proponents of the art, and much more.

The Library

The Jaguar - Issue 3
The Jaguar - Issue 2
The Jaguar - Issue 1

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