The Jaguar E-PACE had to
The Jaguar E-PACE had to THE DESIGN GURU have its own character – we IAN CALLUM – want people to love it for its DESIGN DIRECTOR, JAGUAR own sake. It is still clearly a Jaguar, and we learned from the development of the Jaguar F-PACE how to apply distinctive Jaguar lines to a vehicle that has different proportions to our sports cars and sedans. The E-PACE has to be sporty because it’s a Jaguar. But it exudes that sportiness within a tight set of constraints. People expect a certain level of practicality from an SUV, and I think we’ve produced a great balance of all these elements. We’ve taken a similar approach for the interior. The cabin is very practical, yet it also has a very sporty character, and we’re not at all apologetic about having taken some of the details directly from our sports cars, such as the very distinctive grab handle and real driver focus. We’ve also worked very hard on the quality feel of the E-PACE, with the right materials, the right details, and the right craftsmanship throughout. Outside, my favorite feature is the crease that flows along the waistline, overlapping before disappearing around the rear. If you look below, there’s a very sharp fold, almost like a cut in the side of the body. This serves to break up that visual mass, delivering the characteristic elegance of a Jaguar. Our customers get this stuff. Aesthetically, they’re very astute. If you go over the top to get their attention, they won’t be fooled. So the E-PACE doesn’t scream at them. I think it speaks to them in a loud whisper. STRIKING ROAD PRESENCE • Sports car-inspired design • Sleek LED headlamps • Signature LED tail lights • Optional 21” alloy wheels European models shown. 26 THE JAGUAR
The all new Jaguar E-PACE, arriving at retailers in 2018 PORTRAIT: CHARLIE GRAY “IT EXUDES SPORTINESS” Visit jaguarusa.com to learn more about the new E-PACE and see it in action THE JAGUAR 27
